- DIGITAL STRATEGY
- DIGITAL EXPERIENCE
- CONTENT PRODUCTION
- PERFORMANCE
- INNOVATION
Experience Abu Dhabi
Over seven years, our collaboration with the Department of Culture and Tourism - Abu Dhabi has transformed Experience Abu Dhabi into a world-class travel platform. Our digital experience team enhanced both the web and app interface to make the exploration of Abu Dhabi more captivating than ever.
Client
Department of Culture & Tourism - Abu Dhabi
Services
DIGITAL STRATEGY
DIGITAL EXPERIENCE
CONTENT PRODUCTION
PERFORMANCE
INNOVATION
Industry
Tourism
Elevating Experience Abu Dhabi with innovative experience design, we've set new standards in digital travel platforms, enhancing user engagement and exploration.
The Background
In 2021, we started work on the Department of Culture and Tourism - Abu Dhabi's digital crown jewel — Experience Abu Dhabi. Within a year, our mandate grew from manage-and-enhance to innovate-and-inspire. Today we're taking it a step further, rewriting the rules on destination marketing with groundbreaking design.
The Work
We focussed on strategy and development using audience and business insights to improve performance at every step, designing a richer, more intuitive user journey.
Experience Design
Our strategy leveraged immersive content and design to showcase Abu Dhabi's attractions, culture and heritage, igniting user curiosity and raising awareness of the destination. The app, designed as a vital travel companion, personalises the visitor's experience with real-time recommendations, transforming every trip into a tailored, enriching journey.
The Results
Our work has transformed Experience Abu Dhabi's digital presence, dramatically elevating user engagement and becoming a benchmark in website performance and visibility at the Department of Culture and Tourism - Abu Dhabi.
+40%Time spent on site
+134%Outbound clicks to partners
+50% Organic search rankings
NEXT PROJECT
NEXT PROJECT
- Digital Experience
The Living Museum
Creating an experiential digital platform that brings to life the rich history of AlUla.
NEXT PROJECT
- Creative Adaptations
NEOM
Supporting strategic plans by adapting content for global campaigns across eight languages and thousands of assets.
NEXT PROJECT
- Digital Experience
- Social Strategy
Union Day
Celebrating the sustainability values that lie at the core of the UAE’s culture and heritage.