- SOCIAL MANAGEMENT
- DIGITAL STRATEGY
- DIGITAL EXPERIENCE
- CONTENT PRODUCTION
- PERFORMANCE
- INNOVATION
- CAMPAIGNS
- CONTENT ADAPTATION
Union Day
Our team was at the forefront of the 52nd UAE Union Day's story. We've played a key role over the past 3 years alongside The Union Day Organising Committee in promoting this national celebration, ensuring that its significance is felt nationwide. This time, we created content pieces to spotlight the UAE's sustainable roots and lasting impact.
Client
UAE The Year Of
Industry
Government
Commemorating Union Day by emphasising sustainability and unity as cornerstones of the UAE's cultural legacy.
The Background
The focus for the 52nd UAE Union Day was on celebrating inherited sustainability. The ask was for a campaign built on the UAE's sustainable legacy and strength of unity. We developed a two-month digital and social campaign that would culminate in an exciting live show on Union Day.
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The Work
From post to platform, we took the audience on an immersive journey that told a story of strength, sustainability and unity. The platform was the big finale; a live show that took place every day for a week at Expo City during COP28 UAE.
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The Results
Awareness of the Union Day Event was achieved through a reach exceeding 64% of the nation's total population.
17MVideo views
52MImpressions
6.2MReach
NEXT PROJECT
NEXT PROJECT
- Social Strategy
Year of Sustainability
Inspiring everyday sustainable behaviour and amplifying the UAE’s sustainability journey.
NEXT PROJECT
- Social Strategy
- Content Production
Visit Dubai
Positioning Dubai as the number one travel destination through strategic content creation.
NEXT PROJECT
- Digital Experience
Experience Abu Dhabi
Elevating Experience Abu Dhabi with innovative experience design, we've set new standards in digital travel platforms, enhancing user engagement and exploration.