- SOCIAL MANAGEMENT
- CONTENT PRODUCTION
- PERFORMANCE
- CAMPAIGNS
Public Investment Fund
As the retained digital agency over the last three years, we have enhanced global awareness of PIF and amplified their efforts to increase understanding during a transformative period for the Kingdom of Saudi Arabia.
Client
Public Investment Fund (PIF) - Saudi Arabia
Services
Social Media Management
Analytics and Insights
C-Suite Interviews
Content Production
Activities and Events Coverage
Social Listening
Industry
Nation Building
Contextualising PIF's projects and initiatives through the lens of Saudi Vision 2030.
The Background
PIF is the economic engine of Saudi Vision 2030 and wants to position itself online, to the world, as the Kingdom’s transformational partner. Our role, as its digital and content partner, is to strike the balance between showing PIF's massive impact while still keeping its content grounded.
The Work
PIF’s investments operate on a global level with a focus on Saudi Arabia’s local economy. To convey that balance, we’ve been tapping into their industry-wide expertise to create content that elevates PIF as a global thought-leader whilst communicating vital developments that impact communities in the Kingdom.
Social Strategy
We have partnered with PIF for over three years, focusing on the development and execution of strategic social plans aimed at enhancing transparency and humanising the Fund. This partnership has been grounded in our commitment to meticulously report back with data, ensuring our communications resonate both with the community and stakeholders.
We reinforced the narrative around PIF's contributions, catering to audiences both domestically and internationally. By creating compelling content, we've positioned our work as the go-to source of information, bridging the gap between PIF's initiatives and public perception and ultimately creating a deeper connection with audiences.
The Results
Our work has created global awareness of PIF's impact and positively transformed its public sentiment.
+54%Audience growth
+82%Audience engagement
+90%Positive sentiment
NEXT PROJECT
NEXT PROJECT
- Digital Experience
The Living Museum
Creating an experiential digital platform that brings to life the rich history of AlUla.
NEXT PROJECT
- Creative Adaptations
NEOM
Supporting strategic plans by adapting content for global campaigns across eight languages and thousands of assets.
NEXT PROJECT
- Social Strategy
- Content Production
Visit Dubai
Positioning Dubai as the number one travel destination through strategic content creation.