- SOCIAL MANAGEMENT
- CONTENT PRODUCTION
- PERFORMANCE
- CAMPAIGNS
- CONTENT ADAPTATION
Visit Dubai
Our longstanding partnership with the Department of Economy and Tourism has seen us guide global travellers from wanderlust to Dubai's doorstep, through engaging storytelling, social strategy and targeted insights.
Client
Department of Economy and Tourism
Services
Social Media Strategy
Social Media Management
Content Production
Documentary Film Production
Market Trend Reports
Industry
Tourism
Positioning Dubai as a must-visit travel destination through strategic content creation.
The Background
With Visit Dubai, our strength lies in our content strategy. Our content is rooted in market trends and audience insights, designed to appeal to the wants, needs and curiosities of millions around the world and show Dubai as the unique tourism destination it truly is.
The Work
Our brief was simple. Create content that shows the world what Dubai has to offer. To answer that, we developed an integrated content strategy catering to different target markets and produced always-on monthly content across Facebook, Instagram, Twitter and TikTok. We also produced long-form series based on SEO for YouTube such as Sounds of the City, Tastemakers, Stopover content, the YouTube Market Series and more.
Social Strategy
Dubai is on a mission to boost its tourism sector to AED 450 billion and welcome 40 million hotel guests annually as part of the UAE Tourism Strategy. We're playing our role in this objective through creating and distributing through-the-funnel content to audiences worldwide. As the retained social agency for Visit Dubai, we're using the content we craft in targeted social media campaigns that showcase Dubai to global audiences.
The Results
Since 2020 we have worked with Visit Dubai in raising awareness of Dubai's offering among global audiences, contributing to the city winning Tripadvisor Travellers' Choice Awards 3 years in a row - something no other city has achieved.
#1The most popular destination in the world for three years straight.
500KNew YouTube subscriptions to the Visit Dubai channel.
+50%Rise in positive sentiment for Dubai as a destination.
NEXT PROJECT
NEXT PROJECT
- Digital Experience
Experience Abu Dhabi
Elevating Experience Abu Dhabi with innovative experience design, we've set new standards in digital travel platforms, enhancing user engagement and exploration.
NEXT PROJECT
- Social Strategy
Year of Sustainability
Inspiring everyday sustainable behaviour and amplifying the UAE’s sustainability journey.
NEXT PROJECT
- Creative Adaptations
NEOM
Supporting strategic plans by adapting content for global campaigns across eight languages and thousands of assets.