- SOCIAL MANAGEMENT
- CONTENT PRODUCTION
- INNOVATION
- CAMPAIGNS
- CONTENT ADAPTATION
Year of Sustainability
For a third year, our team supported The Organising Committee of the 52nd UAE Union Day, in amplifying the UAE's sustainability journey. A key part of this strategy included creating action-led content to encourage behavioural change across the nation.
Client
UAE The Year Of
Showcasing the UAE's sustainability heritage and inspiring to cultivate eco-friendly habits.
The Background
UAE’s theme for 2023 was sustainability. This called for the start of an accessible and grounded conversation around sustainability nationwide. Our focus here was to roll out phased content, building up to COP28 UAE.
The Work
We activated the UAE’s deeply-rooted value of sustainability by building a content strategy around its sustainable legacy, launching campaigns in alignment with the nation's wider activations. We educated our audience and invited them to consume responsibly, conserve our planet, and act against climate change.
The Results
Our objective was to reach and educate everyone who calls the UAE home. Considering the nation comprises a little under 10 million people, we achieved a reach of over half the country's population.
21.3MVideo views
68MImpressions
5.6MReach
NEXT PROJECT
NEXT PROJECT
- Digital Experience
- Social Strategy
Union Day
Celebrating the sustainability values that lie at the core of the UAE’s culture and heritage.
NEXT PROJECT
- Social Strategy
- Content Production
Visit Dubai
Positioning Dubai as the number one travel destination through strategic content creation.
NEXT PROJECT
- Digital Experience
Experience Abu Dhabi
Elevating Experience Abu Dhabi with innovative experience design, we've set new standards in digital travel platforms, enhancing user engagement and exploration.