- SOCIAL MANAGEMENT
- CONTENT PRODUCTION
- PERFORMANCE
- INNOVATION
- CAMPAIGNS
- CONTENT ADAPTATION
Volkswagen Middle East
Elevate brand affinity through performance social that amplifies awareness and boost sales.
Client
Volkswagen Middle East
Services
Social Media Strategy
Social Media Management
Content Production
Data & Insights
Industry
Automotive
Driving sales and building a stronger brand image regionally.
The Background
Our mission was to boost Volkswagen's brand resonance regionally and to then drive customers from brand familiarity to consideration.
The Work
In alignment with our performance creative approach, we crafted content designed to capture and sustain user interest, cultivating deeper engagement. We ensured better overall results by leveraging through-the-funnel content and applying a measurement framework for continuous performance monitoring. We also established an audience framework that facilitated a connected journey, leading to higher consideration and improved lead qualification.
The Results
Our campaigns have created a strong local brand resonance and substantially increased Volkswagen's sales. This was achieved all while lowering the CPA to the lowest it's ever been and raising the number of qualified leads through social to the highest the brand has seen.
23.7MPeople reached
+22% Lead generation
161.2MVideo views
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